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What key Consulting Services do you offer?
Our consultancy covers marketing, branding, and digital strategy development, including market positioning, brand identity creation, digital marketing Ad campaigns, and online presence optimisation. We assist with team management, capacity planning, budgeting, and hiring support.
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How does your consulting service work?
Step 1: Once we receive a request, we’ll send you a Brief Form to gather details about your business. Our clear and concise questions aim to understand your needs and challenges.
Step 2: After reviewing the completed form, we conduct thorough research to assess whether we can add value to your business. We focus on long-term success, not just short-term gains. If we believe we’re the right fit, we’ll proceed to the next step; else, we’ll inform you why we may not be the best fit for your requirements.
Step 3: If we proceed, we’ll arrange a face-to-face or virtual meeting to gain deeper insights into your business.
Step 4: After this meeting, we’ll provide a Detailed Proposal outlining our responsibilities, costs, processes, and KPIs.
Step 5: Once you approve the Proposal, we’ll share a contract and kickstart our work together. -
Do you make radical changes to our internal or external teams and processes?
Radical changes can often lead to disruption. We believe in making thoughtful, incremental changes with clear objectives. Our goal is to work in synergy with your existing internal or external teams, enhancing their efforts and improving overall efficiency.
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Do you work with both internal teams and external Marketing Partners?
Yes, we collaborate with any internal or external team that supports your marketing efforts. Our goal is to improve results and make a measurable impact collectively.
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Will you help us with managing our internal teams?
Absolutely. We typically help set up processes and manage your internal marketing efforts. As an added value, we also offer ideas and support for other teams within your organisation.
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Are you willing to work with our current Marketing Agency?
Yes, collaboration is at the heart of Chapter Won. Whether it’s your Marketing Agency or internal teams, our role is to facilitate and guide everyone towards the right direction.
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Do you help us hire resources for our Internal Teams?
While we don’t offer direct hiring services yet, we assist in the process by helping you create job descriptions, conducting interviews, and providing insights on resource costs—all as part of our consulting service.
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Will you set up our ads on Google, Meta, etc.?
Our primary role is to guide your marketing efforts in the right direction. However, we understand the importance of execution, and if needed, we can help you set up ads as part of our consulting service.
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What industries do you specialise in?
We’ve worked with a diverse range of industries, from startups to established brands across sectors like technology, retail, fashion, e-commerce, and more. Our broad experience allows us to adapt our strategies to fit your industry needs, ensuring that our approach is relevant and effective.
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What is your approach to measuring success?
Success is measured through clear, predefined KPIs that align with your business goals. We use a combination of quantitative metrics (like ROI, customer acquisition cost, and engagement rates) and qualitative assessments (like brand perception and customer feedback) to gauge the effectiveness of our strategies. Regular reporting and transparent communication ensure you’re always informed of our progress.
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How do you handle confidentiality?
We take confidentiality very seriously, and it is already a key part of our Proposal and Contract. However, if you prefer, we are also happy to sign a separate Non-Disclosure Agreement (NDA) to give you additional peace of mind that your business information will be handled with the utmost respect and discretion.
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What is your pricing structure?
Our pricing is customised based on the scope and complexity of your project. Since our services are tailor-made to meet your specific needs, we don’t believe in a one-size-fits-all approach. We prioritise transparency, ensuring that our proposal outlines all costs upfront, with no hidden fees.
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How long does a typical consulting engagement last?
The duration of our consulting engagements varies depending on your needs. Some clients require short-term intensive support, while others prefer long-term ongoing partnerships. We’re flexible and work with you to establish a timeline that aligns with your goals and the nature of the project.
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Do you provide training or support for our team?
Yes, we do. Part of our role is to empower your internal teams with the knowledge and tools they need to succeed. Whether through workshops, one-on-one coaching, or ongoing support, we ensure your team is fully equipped to continue driving success.
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Can you provide case studies or references?
Absolutely. We have already added some Case Studies to our website. You can click the Tab "Case Studies" in the menu and review them. These examples highlight how our strategies have helped businesses like yours achieve significant growth and success.
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Is the 10X Return On Ad Spend (ROAS) that you promise, guaranteed?
Well, we have worked with businesses in the past where we have, in fact, been able to generate much more than a 10X Return on Ad Spend (ROAS). However, like everything in life, this is not guaranteed either. But rest assured, we make every effort to ensure you get the best return on your marketing investment. We understand and believe that we win only when you win. That’s the only way for us to establish a mutually fruitful, long-term association with you. So, yes, we don’t leave any stone unturned and give it our best shot, every single day.
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What challenges might we face with your service?
We’re glad you asked this, and we’re committed to being upfront about potential challenges. One common area where challenges can arise is change management. While we strive to avoid making radical changes to your setup, even gradual adjustments can cause discomfort, especially in environments where accountability has been minimal or roles have been unclear. When people are asked to be more accountable, it can push them out of their comfort zone, sometimes leading them to seek other opportunities. However, this disruption also opens the door for fresh talent and renewed energy.
While this transition can be challenging, it’s ultimately an opportunity. Having the right team in place is crucial for improving processes, leads, revenue, and profits. Over time, these changes often result in better team management, enhanced processes, and more efficient capacity planning, leading to significant cost savings.