Client:
Skill Stork International School
Category:
Education (International School)
Generating 400 High-Quality Admission Leads During the Pandemic: A 90-Day Success Story.
Skill Stork International School comes from the forte of educational establishments run by the SVS Group of Institutions, Warangal & sponsored by Thirumala Educational Society. The group was founded in the year 1986 by Dr. E. Thirmal Rao and Dr. E. Suvarna and currently operates nine prominent institutions with a total student strength of over 10,000 and staff strength of over 1000. Offering quality education from preschool to post-graduate degree across varied fields such as Engineering, Pharmacy, Management and Conventional (H&S) streams.
Services
Branding, Web Development, Digital Marketing (SEO, SEM, SMM, Blogs, Emailers), Internal Branding, Video Production, WhatsApp & SMS Marketing, CRM Integration
Brand Challenge
- Generating online admissions from the students during a pandemic
- Generating online admission from students not more than 20 km from Warangal
Brand Objectives
- To create a brand image that runs parallel with Friendly, Innovative, and practical-based learning environment
- To convey the brand’s vision to parents- To promote a holistic way of learning
- To drive admissions & walk-ins
The Process & Results
- The targeted Google Ads campaigns (Search, Display, Remarketing, & Video Ads) effectively drove relevant traffic and inquiries, generating a high volume of quality leads.
- Our Social Media Campaigns, including Engagement Ads, Like Ads, Conversion Ads, and Traffic Ads, reached the target audience, ensuring a strong pipeline of marketing-qualified leads.
- During the live campaigns, we received numerous direct queries on the brand's social media channels (Facebook, Instagram, Google My Business). The team promptly responded, converting these queries into valuable leads.
- The SEO strategy focusing on location-based keywords resulted in the brand ranking on the first page of Google search, significantly increasing visibility and organic traffic.
- Continuous optimization of landing pages and content marketing ensured that the website was an informative hub for prospective parents, enhancing user experience and driving admissions conversions.
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Average monthly website traffic
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Monthly Qualified Leads Generated
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Average Monthly Return on Ad Spend (ROAS)
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