Client:
Sukhii Ubuntu
Category:
Real Estate (Residential - Highrise Apartments)
How We Boosted Lead Quality and Growth for a Real Estate Brand.
Sukhii Ubuntu is a one-of-a-kind under-construction high-rise residential project by the Sukhii Group. The Sukhii Group was founded 28 years ago and strived to create healthy, safe, and sustainable communities. Sukhii Ubuntu is Sukhii Group’s flagship project built on the principles of care & positivity, harmony & hospitality, and respect & peace. The project is located at the dense foothills of Khajaguda, Puppalaguda, Hyderabad. Apart from state-of-the-art amenities, over 70 amenities to be precise, Hyderabad’s first Skydeck that connects three high-rise towers on top, two five-star clubhouses, and a lot more USPs, it’s a project that’s sure to set a benchmark in the Hyderabad real estate market.
Services
Branding, Web Development, Digital Marketing (SEO, SEM, SMM, Blogs, Emailers), Internal Branding, Video Production, WhatsApp & SMS Marketing, CRM Integration
Brand Challenge
- One of the biggest challenges with the brand is that their earlier projects were of a smaller scale.
- Also, the brand had done very little to no marketing all these years.
- The brand’s online presence was also almost negligible.
- Hence, it was important to not just amplify their presence with powerful content and strategies, we also had to gain customer’s trust along the process.
- The idea was also to understand and improvise the end-end-to-end business process in terms of lead capturing, follow-up, scripting, closure, etc.
Brand Objectives
- Generating quality leads from digital campaigns along with a good ROAS (Return on Ad Spend)
- To reach potential customers in Hyderabad and in an around 8 KM radius from Puppalaguda area in Hyderabad
- Generating bookings for the Sukhii Ubuntu 2BHK / 3BHK / 4BHK flats
- To generate more buzz in the market about the highrise Apartment
The Process & Results
- Campaigns were fully optimized. And while that quantity of leads was on a steady incline, the quality of leads was challenging.
- Optimized the campaigns for people who showed interest in targeted locations. And added irrelevant keywords to the negative match and increased the bidding for relevant keywords.
- Targeted Audience in location and their interest in the location, along with Household income options, were explored.
- To generate more buzz in the market about the highrise Apartment
- A/B Testing of ad copies was done to understand what works best
- We decreased the budgets of Google Display Campaigns to improve the quality of the leads and increased the budgets for Google Responsive Search campaigns based on the auction insights
- We removed the keywords which are not generating conversions and added more budgets to the keywords which were generating better conversions
- Mobile conversions were driving good results; hence we increased the budgets for mobile compared to other devices
- We experimented with different ad sets in the social media campaigns by including 15-30 seconds reels
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Average yearly website traffic generated
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Project Location Walk-ins
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Average Monthly Return on Ad Spend (ROAS)
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